Re-defining the place app experience, to match a new business model.
UX DESIGN | VISUAL DESIGN | DESIGN STRATEGY | PROTOTYPING
This project was an evolving six month long engagement with Kiva Zip in San Francisco. In phase one of the project, we began by taking a deep dive into Kiva Zip's communication both internal and outfacing. Identifying where the gaps were. In phase two, we partnered up with Kiva Zip to re-design the website experience. The primary goal here was to make the website a fun and intuitive experience for those seeking to get loans.
Kiva Zip is a non-profit organization that focuses on providing peer-to-peer microloans to small business owners. The majority of these small business owners have exhausted all options to get traditional loans from financial institutions. As a subsidiary of Kiva, Kiva Zip works solely with people in the United States, whereas Kiva focuses on a larger international market.
We ultimately delivered to Kiva Zip a final set of high-fidelity designs, a detailed process book and organizational report, and strategic guidelines.
In order to assist Kiva Zip with understanding how to implement the designs, we created a series of strategies that display how and why we prioritized changes. We had three types of strategic categories: experience design, visual design, and Kiva specific content strategies.
Below are examples of how the design progressed as the website priorities changed. Halfway through the project, we learned that Kiva Zip and Kiva were integrating into a single brand. Therefore, Kiva Zip's content will live on the Kiva website. This strategic change lead us to the