UNIFUND

Saving For The Future

DESIGN RESEARCH | UI/UX DESIGN | PROTOTYPING

OBJECTIVE

We were tasked  with creating an app to encourage millenials to invest. The product was to be added to Union Banks range of services offered. We were given two weeks, to research, create 3 iteration of the visual design,

user test and create a final working protoype. 

 

From secondary research and quick interviews I learned that Millenials are often clueless and know very little about how to manage their debt or even what they owe. The insight we gained was that millenials could benefit from thoughtfully designed defaults. There was a need to help them build financial confidence by removing the complecity from investing.

PROCESS + FINAL CONCEPT

I began by sketching wireframes for key screens on paper, once I had nailed down the flow and elements I wanted I transferred my wireframes to Sketch. To help me decide what the look and feel of the app would look like I created a mood board. This helped me zone in on the color palette , texture and typography of the app. 

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APP DEMO VIDEO

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